Human insight.Digital impact.

I’m Brian, a digital marketer working at the intersection of SEO, AI search, and eCommerce.

Born in Ireland, based in Vancouver, BC 🇮🇪 🇨🇦
Brian O’Connor standing in a city plaza
Brian O’Connor / Digital marketing & search
  • Best Buy
  • Aritzia
  • Asana
  • Thinkific
  • KITS
  • ToursByLocals
  • Orkin
01 / A little contextStrategy → execution
The experience

15+years in digital marketing and e-commerce.

  • eCommerce
  • SaaS
  • Travel
  • Local services
Featured Work
In good company
“Brian has been an irreplaceable partner in SEO.”
Judy Wu
Marketing Director, Foodee
01 / 04
02 / AI & discovery

AEO and AI
Search Ready

I stay close to the latest developments in answer engine optimization (AEO) and AI search through research and hands-on testing. I turn emerging insights into practical recommendations for how brands are found and represented in AI answers.

AEOAI searchExperimentation
03 / Content strategy

Content with
a clear purpose.

I turn audience research and search insights into content plans with a clear commercial purpose. From topic clusters and editorial roadmaps to refreshing existing pages, I help teams create useful content that answers real questions and supports business goals.

Audience researchEditorial planning
04 / AI enablement & workflows

Better ways
to get work done.

I build practical AI workflows that reduce repetitive work and give teams more time for strategy and judgment. From research and content briefs to ongoing content reviews, I connect tools and processes so good ideas become repeatable ways of working.

AI adoptionWorkflow design

Search keeps moving.
Good strategy connects
what’s next to what works.

Brian O’Connor speaking with fellow panelists at a BrainStation event.