Brian
O' Connor
SEO Consultant | Growth Marketer | AIO/GEO Expert
About Me
Born and raised in Ireland, I made the move to Canada a decade ago and now call Vancouver, BC home. With over 15 years of experience in digital marketing, I help brands stand out in search — building visibility, credibility, and consistent organic growth.
When I’m not deep in analytics or experimenting with the latest AI tools, you’ll find me on the mats training Brazilian Jiu-Jitsu, where I currently hold a brown belt.
What I do
I help brands grow through data-driven SEO that blends technical precision with creative strategy. From site audits to keyword mapping and content optimization, I focus on driving qualified traffic and long-term visibility — not vanity metrics.
Search Engine Optimization
As AI reshapes search, I help teams adapt fast. I design strategies that position your brand for citations and sources in generative search, using real-world testing and insights to stay ahead of algorithm shifts and AI-driven discovery.
AI & LLM Search Strategy
I connect organic, paid, and product channels into one growth engine. My approach blends experimentation, analytics, and storytelling — helping teams scale efficiently while keeping the brand’s voice clear and consistent.
Growth Marketing
From storefront optimization to CRO, I help eCommerce brands turn browsers into buyers. I combine SEO, UX, and analytics to improve performance across every touchpoint, from product discovery to checkout.
eCommerce Management
Brian has been an irreplaceable partner in advanced SEO.
From auditing and remediation to developing on-page and off-page strategy, Brian always provides actionable insights for clients and builds a pathway to long-term business results.
Always a great experience working with Brian and would highly recommend partnering with him for any project.
Judy Wu
Marketing Manager @ Foodee
Bringing the perfect blend of strategic vision and hands-on expertise, Brian is a great partner to have for your SEO needs. He seamlessly toggles between big-picture strategy and tactical execution, consistently delivering tangible results. Beyond Brian's remarkable SEO skill set, his collaborative spirit and friendly and approachable nature make him an absolute pleasure to work
Kellie Volp
Marketing Director @ Major Tom
I had the pleasure of having Brian on the SEO team at Aritzia. While here, Brian displayed his excellent understanding of all aspects of SEO (technical, on-page, off-page and strategy) and brought his incredible team spirit and humour to the role every day. He will be an asset to any business he joins.
Tim Ellerington
Director of SEO @ Aritzia
Testimonials
"Brian has been an irreplaceable partner in advanced SEO.
From auditing and remediation to developing on-page and off-page strategy, Brian always provides actionable insights for clients and builds a pathway to long-term business results.
Always a great experience working with Brian and would highly recommend partnering with him for any project."
Judy Wu
Marketing Director, Foodee
"Bringing the perfect blend of strategic vision and hands-on expertise, Brian is a great partner to have for your SEO needs. He seamlessly toggles between big-picture strategy and tactical execution, consistently delivering tangible results. Beyond Brian's remarkable SEO skill set, his collaborative spirit and friendly and approachable nature make him an absolute pleasure to work"
Nikki Hellyer
VP of Marketing, Toursbylocals
"I had the pleasure of having Brian on the SEO team at Aritzia. While here, Brian displayed his excellent understanding of all aspects of SEO (technical, on-page, off-page and strategy) and brought his incredible team spirit and humour to the role every day. He will be an asset to any business he joins."
Tim Ellerington
Director of SEO, Aritzia